At this writing, February ’06, the individuals and companies that bring you color, brushes and surfaces are embroiled in a debate about MAP – Minimum Advertised Prices. We are having an important dialogue.

Some manufacturers (and we support these manufacturers) feel the excessive discounting damages the reputation of their products. It makes them look cheap.

The also feel that this deep discounting will centralize distribution. Only the most efficient, the Wal-Marts, will survive and the smaller retailers will fail.

As the retail distribution becomes more focused the few big survivors can dictate terms and smaller manufacturers will be pushed aside and the manufacturing base may slip away to china where manufacturing is cheapest.

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