Charleston, SC, established 1998
By Larry Adlerstein, Founder & President of A&C
My domestic situation was improving so my 3rd store was on the east coast. The North East Coast Seasonal Migration goes up and down I-95 and when I’d visit my folks in Florida, I’d travel through Georgia and the Carolinas and I always found that area romantic and interesting. My wife Eva and I flew into Charleston and visited that charming city along with Savannah and Jacksonville Florida.
Driving down King Street in Charleston I saw a for rent sign that was going to become home. King Street is the high point of that lowland city—it’s at least 3 or 4 feet above sea level—so therefore it became the commercial center of Charleston.
I called the number on the sign and set an appointment for two days later. We headed south to Savannah and Jacksonville. Neither city appealed to us as Charleston had.
Two days later we met with landlord Ted Stoney. Later that day we signed his lease—love at 1st sight. After signing Ted said something about “the college.”
“Why, the College of Charleston.”
“That’s right, there is a college in Charleston. I saw them play basketball on T.V. once.” Duh… “Where are they?”
Ted, my new landlord, looked at me with a quizzical look. He told me the College of Charleston was 2 blocks down King Street. He was obviously impressed by my market research.